Design by Taylor Pemberton for Cavalier. Cavalier Original Leather Duffle Bag, 2011. Photograph by Matt Edge. Research by Taylor Pemberton for Tumblr, 2013. In February, I worked on a project with Tumblr in NYC that focused on various brand and psychological initiatives. One of the few things I worked on involved qualitative research, visual comparisons, and inconsistencies across the Tumblr brand and product. The main call-to-action on Tumblr.com’s Dashboard is their ‘Create Post’ button. This button is clicked over 10 Million times a day, and is one of the most important interactions that takes place within the product and service. After comparing Tumblr’s language across iOS, Android, and Desktop, we decided to change the button to ‘Publish,’ in order to match mobile platforms, and to create a more seamless, and consistent user experience. Photography by Taylor Pemberton. Plates. MOMA, 2013. http://twitter.com/sirpemberton Direction by Taylor Pemberton for Cavalier. Cavalier Lookbook Part 2, 2012. Photography by Collin Hughes Follow me on twitter for more: http://twitter.com/sirpemberton Karma, pay-as-you-go, social internet. Photography, 2013. Creative Direction for Wantful. Holiday Magazine, 2012. Art Director: Boris BencicDesigner: Sean SutherlandPhotographer: Nicole Franzen Follow me on twitter here: http://twitter.com/sirpemberton Creative Direction for Wantful. Holiday Magazine, 2012. Art Director: Boris BencicIllustrator: Deanne Cheuk, charcoal on paper. Cavalier Holiday Candle by Standard Wax for Cavalier. 2012. In December, 2012, Cavalier came to Standard Wax in Arizona to collaborate on a holiday candle. Original design and photography by Standard Wax. Creative Direction for Wantful. Holiday Magazine, 2012. Art Director: Boris BencicDesigner: Sean SutherlandPhotographer: Nicole Franzen Follow me on twitter for more: http://twitter.com/sirpemberton Creative Direction for Wantful. Holiday Magazine, 2012. Art Director: Boris BencicDesigner: Sean SutherlandIllustrator: Cecilia Carlstedt Branding for 1295 Brewing Company by Taylor Pemberton and Tom Hayes, 2013. cavalier: Cavalier Shipping & Packing Division, Western Expansion Committee.  Composited and directed by Taylor Pemberton and Kevin Harris for Cavalier, 2012. Creative Direction by Taylor Pemberton for Wantful. Holiday Magazine, iPad app, Gift book, for Wantful. 2011-2013. http://twitter.com/sirpemberton Design, Photography, and Concept by Taylor Pemberton for Cavalier. Conception, 2010. Merchandising by Taylor Pemberton for Cavalier. The Online Flea, 2012. Scan by Jay Schaul.